Crafting a Strategic Marketing Deck to Resonate With A Corporate Audience.

The folks behind the Workplace Experience Survey, a think tank for advancing gender equity, needed a way to hook prospective clients with a comprehensive overview of the program. Diverge lead a brand strategy process to define key information before crafting the brand’s strategy, messaging, and visual design.

Messaging

Messaging was crafted to speak to the audience’s pain points and motivations, positioning Survey staff as experts in the field while backing up benefits with research and data. We outlined key components of the Survey, highlighted high value aspects, and set up compelling calls-to-action.

Design

The marketing deck was designed for a cohesive brand look. Clean, scan-able pages make it easy to digest information, leaving the prospect ready to take the next step in their decision-making process.