Brand Identity I Content Development I Copywriting I SEO
Factory OS is a Bay Area startup that is revolutionizing the construction industry. Using offsite construction and an in house Innovation Center to build large-scale apartment complexes, their process is set to help tackle the affordable housing challenge.
With some major investments and a Wall Street Journal article on the horizon, the company needed a strong story and a modern, persuasive B2B website built in under a month. The Diverge team rose to the challenge.
Diverge developed a strong brand identity and digital marketing direction in preparation for the company launch. Authoritative copy educates the user on technical subjects while telling the story of a progressive company committed to continuous innovation. A modern design and brand story was created for the custom WordPress site to bring attention to the uniqueness of the company and its historic location.
We designed an effective information architecture, and keyword strategy to optimize the site for search engines. The website went from the 3rd page on Google to the #1 search result and traffic increased to over 400 visitors per day. More on SEO work →
Researching the background of the Factory_OS location as part of the brand story. The site was a historic factory building ships for World War II.