Brand Strategy  I  Marketing Strategy  I  Design  I  Social

Diverge Branding Off the Grid

The Problem

Off the Grid Markets began with the idea that grouping food vendors together could create a community over shared food. As it grew, people knew Off the Grid as a food truck company, confined by its truck-based logo and brand. 

As the company expanded into new territories, it needed a fresh, expanded brand to represent its new ventures into unfamiliar territories.

San Francisco Diverge Branding Design
Diverge San Francisco Branding Design
Diverge Branding OTG

The Solution

We wanted to show Off the Grid as an experience company, not confined by food or trucks. We wanted to change the way that people think about eating and going out, and create a story of neighbors, friends, and families connecting over shared experiences.

We embraced Off the Grid’s strengths: building community through food, and the power innovative experiences to transform neighborhoods. We wanted the rebrand to evoke a sense of adventure in both look and experience. 
We created an identity that is whimsical, playful, family friendly, and transformative. The new brand works for everything from a unique night out with friends, a gathering of sun-seekers, meet-ups and celebrations, outdoor flea markets and movie screenings, or its origins as a diverse experience for serious eaters.

Diverge Branding Design
Diverge Branding Design
Final Style Guide
Branding Exploration


Diverge San Francisco Branding
Diverge San Francisco Branding
Diverge San Francisco Branding
Diverge San Francisco Branding